Free Essays on American History X

â€Å"American History X† is about Danny Vinyard (Edward Furlong) and his older brother Derek (Edward Norton). Danny has to write an essay about what led Derek to jail, after giving an essay on Hitler’s â€Å"Mein Kampf†. When Derek comes out of prison he no longer has the racist believes that led him into a three years incarceration, and tries to stop Danny from following the same path he followed, and also repair the damage he caused in his family. In this film we can see the discourses that some of the characters make about the racism; mostly influenced by their social, economical and religious status. Derek is the most complex character of all as he realizes that he was in an error when he had all that anti-Semitism ideas. Before going to jail his discourse was that every countries problem â€Å"is race related, not just crime, also aids, welfare and immigration. The problems are rooted in the black community, the Hispanic community, the Asian †¦ every non-protestant and non-white group†. Immigrants come to explode the country. He thinks that they are losing their freedom and that the state wastes on immigrants billions of dollars on people that shouldn’t even be there. He also thinks that the immigration problem is out of control because of the incessant coming of Asians, Mexicans, and Africans, and that all this makes the white Americans to be seen as criminals giving all the rewarding, benefits and advantages to the immigrants; and also that the media adapts the information in favour of them, showing only one part of reality as in Robny Kings case, when they only showed how the cops beat him on and on, and not showing that he attacked the cops three times. When Derek comes out of jail, thank to his black friend Lamont, he realizes that he was wrong and his new discourse is about equality and how hate cant blind you taking you to the most animal reactions. Danny as he says in the film â€Å"when people loo... Free Essays on American History X Free Essays on American History X â€Å"American History X† is about Danny Vinyard (Edward Furlong) and his older brother Derek (Edward Norton). Danny has to write an essay about what led Derek to jail, after giving an essay on Hitler’s â€Å"Mein Kampf†. When Derek comes out of prison he no longer has the racist believes that led him into a three years incarceration, and tries to stop Danny from following the same path he followed, and also repair the damage he caused in his family. In this film we can see the discourses that some of the characters make about the racism; mostly influenced by their social, economical and religious status. Derek is the most complex character of all as he realizes that he was in an error when he had all that anti-Semitism ideas. Before going to jail his discourse was that every countries problem â€Å"is race related, not just crime, also aids, welfare and immigration. The problems are rooted in the black community, the Hispanic community, the Asian †¦ every non-protestant and non-white group†. Immigrants come to explode the country. He thinks that they are losing their freedom and that the state wastes on immigrants billions of dollars on people that shouldn’t even be there. He also thinks that the immigration problem is out of control because of the incessant coming of Asians, Mexicans, and Africans, and that all this makes the white Americans to be seen as criminals giving all the rewarding, benefits and advantages to the immigrants; and also that the media adapts the information in favour of them, showing only one part of reality as in Robny Kings case, whe n they only showed how the cops beat him on and on, and not showing that he attacked the cops three times. When Derek comes out of jail, thank to his black friend Lamont, he realizes that he was wrong and his new discourse is about equality and how hate cant blind you taking you to the most animal reactions. Danny as he says in the film â€Å"when people loo...

Adverbial Definition and Examples

Adverbial Definition and Examples In English grammar, an adverbial is an individual word (that is, an adverb), a phrase (an adverbial phrase), or a clause (an adverbial clause) that can modify a verb, an adjective, or a complete sentence. Like almost any adverb, an adverbial can appear in many different positions in a sentence. Examples and Observations My sister usually visits on Sundays.When she isnt working, my sister visits on Sundays.My sister visits on Sundays when she isnt working. The Difference Between Adverbs and Adverbials Adverbs and adverbials are similar but not the same. Though they share the same modifying function, their characters are different. An adverbial is a sentence element or functional category. It is a part of a sentence that performs a certain function. An adverb, on the other hand, is a type of word or part of speech. We can say that an adverb may serve as an adverbial, but an adverbial is not necessarily an adverb. (M. Strumpf and A. Douglas, The Grammar Bible. Owl, 2004)I want to [draw] a distinction between two terms: adverb and adverbial. The former term is a label for a syntactic category, covering familiar single-word items such as quickly, happily, and spontaneously. The latter term refers to a function. Linguistic elements that have this function include adverbs plus other linguistic elements such as phrases (on the table, at the bookstore, next week, last year, etc.) and clauses (e.g., after he saw the movie). (Martin J. Endley, Linguistic Perspectives on English Grammar. Inf ormation Age, 2010) Types of Adverbials [The class of adverbial] includes manner and degree adverbs (e.g. happily, clumsily, quickly, very), temporal adverbials (e.g. now, when, today), spatial adverbials (here, north, up, across), attitudinal adverbials (certainly, hopefully), modal adverbials (not, no, probably, etc.), expectation adverbials (only, even, again), and textual adverbials (firstly, finally). (W. McGregor, Semiotic Grammar. Oxford University Press, 1997)In most cases when we talk about adverbial classes as classes exhibiting syntactic characteristics, the classes get a label that suggests a semantic basis of the classification. Picking randomly from different classifications and ordering them roughly from syntactically higher to lower adverbials, there are speaker-oriented speech act adverbials (frankly) and speaker-oriented evaluative ones (fortunately), evidential adverbials (evidently), epistemic adverbials (probably), domain adverbials (linguistically), subject-oriented or agent-oriented adverbials (delib erately), temporal adverbials (now), locative adverbials (here), quantificational adverbials (frequently), manner adverbials (slowly), degree adverbs (very), etc. (Jennifer R. Austin, Stefan Engelberg, and Gisa Rauh, Current Issues in the Syntax and Semantics of Adverbials. Adverbials: The Interplay Between Meaning, Context, and Syntactic Structure, ed. by J.R. Austin et al. John Benjamins, 2004) Placement of Adverbials In reality, adverbials are very free in their placement, appearing in different positions in the sentence, not just sentence final: sentence initial- [Yesterday], I ran a marathon.sentence final- I ran a marathon [yesterday].preverbal- I [always] run well in the heat.postverbal- I handed the baton [quickly] to the next runner.within the verb group- I have [never] won a race. The various types of adverbials behave differently, however; while all can occur sentence finally, time adverbials are acceptable sentence initially and sometimes preverbally, place adverbials are clumsy sentence initially, and manner adverbials frequently occur preverbally but are less good sentence initially. One position which is impossible for adverbials is between the verb and the direct object. (Laurel J. Brinton,  The Structure of Modern English. John Benjamins, 2000)

Business Scenarios Essay Example | Topics and Well Written Essays - 250 words

Business Scenarios - Essay Example Moreover, it appears that he is in school just to pass time. One strategy to assist in seeking a solution to the predicament is informing the teacher because he or she may understand why the student lacks interest in education. Apparently, family issues can be the reason behind the student’s lack of interest in education. Since students are afraid to share their problems with their fellow students, the teacher will be of substantial help because students feel free to share their problems with teachers as opposed to their fellow students. Another strategy that may work is trying to inquire from the student the reasons for showing minimal commitment to work. By doing so, a student may reveal his problems and the students can devise a way of assisting the student in eliminating his problem. However, the best solution to curb the problem is referring the student to the school’s counselor. As stated earlier, family issues may be the reason why the student fails to value education. The counselor would be of immense help because they can interact with the student and know the problem. Moreover, they can advise the student on appropriate ways to eliminate the problem at

Literary Lenses in our Media Essay Example | Topics and Well Written Essays - 500 words

Literary Lenses in our Media - Essay Example The themes include the quest and the fall, and contain legend and myth within the plot. â€Å"Heroes† has the basic underlying of any story having to deal with a superhero. There is the good side and the bad side, and the adventures and turmoil that they all must go through in regards to who they are. The legend and myth that can be found within the story are typical of all superheroes – these people possess powers that have only been previously heard or seen in myths and tales. Once these characters receives these powers of legend, they must wield them and use them how they see fit, to their benefit. After the powers have been discovered and the characters understand what they must do with them, the things that follow – their adventures and moments of rescue and brevity – are also tales only found in legend. This literary lens basically shows things that normally should not be possible other than in their legends, yet still prove to be possible in the modern-day tale. The characters fall into the same positions as their myth counterparts, and the themes are set up in the same way, though modernized of course. With older superhero films, such as Superman, Batman, and Spiderman, the same rules apply in which ordinary people discover that they can do extraordinary things, and they must learn to use said things for their benefit in a positive way. Though, this does not always apply to the villains. Another literary lens that can be seen in â€Å"Heroes† is that of existentialism, which involves how a person exists, lives their life, and alters it to fit their environment and their purpose. The characters of â€Å"Heroes† both shape their existence and allow themselves to be shaped by it. They take who they are and use that knowledge and power to help others, and they let the need of others decide for them what they have to do. In â€Å"Heroes,† the characters are constantly choosing between what they have to do, what they want to do, and what

Marketing Strategy and Economic Changes Essay Example for Free

Marketing Strategy and Economic Changes Essay Marketing Strategy and Economic Changes Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many organizations and business entities have developed and expanded their operations across the world as a result of the great developments which have been experienced in various economies across the world. One of the major issues that have contributed to the growth of organization is their strategies in marketing their products and services so that the consumers are aware of what they are offering. Marketing strategies when implemented properly often bring good returns to a company in terms of increased market share, increased sales as well as increase in the profitability(Larson, 2011).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Failure of a company to have effective marketing strategy can result in failure and collapse of the business since the company is not able to promote its products and influence the purchasing behaviour of the consumers (Parker, 2011). It is important that an organization should formulate a marketing strategy that will enable it realize its objectives and goals in the short and long run. However, there are changes in the economy which may affect the marketing strategies which an organization applies for its products so that it can be able to stay in the market. Economic issues such recession and depression in the economy may force a company or an organization to change the strategies and adopt new ones that will not affect the company negatively. Nike Inc is a multinational organization that deals in sportswear in terms of clothes as well as shoes for all groups of people(Nike: The Future Of Marketing, 2012). Nike Inc   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nike Inc is a worldwide known brand of sportswear designer, manufacturer as well as distributor and seller across the world. The company is known to produce one of the top quality brands of products that are used across different sports in the world. The company has been in the forefront in ensuring that its marketing strategies are effective and capture the market as well as help it stay on top of the competition(Zakrevskaya, Mastracci, 2013). The marketing strategies which the company has been using include brand promotion and commercials with the endorsement of famous celebrities in the sports field. The company uses successful sports professionals, college teams as well as celebrities who they sponsor using their products(Nike: The Future Of Marketing, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When the successful sports professional such as Michael Jordan are seen by consumers to use the products of the company, there are high chances that the consumers will be influenced to purchase the products since someone that is successful has recommended them and also makes use of them(Larson, 2011). This marketing strategy of using celebrities and successful sports persons builds the notion in consumers that they too can have the same experience as the sports persons that use the same products and also show their association with the persons of their choice. The company has also made use of marketing segmentation as part of its marketing strategy. Nike Inc has majority of the sportsmen as its consumers (Nike: The Future Of Marketing, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, changes in the global economy can have negative impacts and influence the marketing strategies of the company. As mentioned earlier, economic factors such as the occurrence of recession, as well as depression are some of the economic factors which can influence and impact the marketing strategies of the company(DATAMONITOR: NIKE, Inc., 2012). The impacts of the economic changes can be analysed in terms of the effect on the competitive advantage of the company, targeting, market segmentation as well as positioning in addition to branding of products. Impacts of Economic Changes Competitive Advantage   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economic recession and depression are the major economic changes that can greatly affect the marketing strategies that Nike Inc applies. During the economic recession and depression, it means that there is less supply of cash and that people do not have enough to sustain their normal purchasingbehaviour(Zakrevskaya, Mastracci, 2013). The products that Nike Inc offers to the consumers, especially the sportsmen are often of high price. Recession and depression will mean that the company will have to look for new marketing strategies which can still help sustain its profitability. Sponsoring of the sportsmen is the primary marketing strategy which the company has used for many years and has been seen to be effective (OnurTaÅŸ, CunedioÄŸlu, 2014).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, during recession and depression, Nike Inc will be forced to forgo some of the sponsorships since it will not be able to sustain the sponsorships which are often free to the athletes in return for the athletes wearing the brands of the company(DATAMONITOR: NIKE, Inc., 2012). The company would want to reduce its costs in sponsoring during the recessions and depression since many people at this time do not have enough funds to spare which they can spend on high-end products such as those of Nike. Companies that produce substitute products which are cheaper will have an added advantage compared to Nike (Groucutt, Forsyth, Leadley, 2004). Consumers would want to purchase less of the high-end products hence accusing Nike Inc to lose its competitive advantage to the competitors that offer cheaper products. Segmentation, Targeting and Positioning   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nike Inc is a well-known brand and often uses marketing segmentation as a way of promoting is products. The market segment that the company has engaged in is the sportsmen segment in the market (DATAMONITOR: NIKE, Inc., 2012). The primary target has been athletes and people that engage in sporting activities across the world from different age groups. This means that the company relies heavily on sports to promote and sell its products. Therefore, when there is economic recession and depression, the company may want to adapt a new market segment, that of those that are not involved in sports(OnurTaÅŸ, CunedioÄŸlu, 2014). However, the marketing segmentation and targeting of the non-sporting groups will mean that the company has to adjust the pricing of its products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, the targeting strategy of the company will be affected negatively since it will need to change from just sponsorship of the sportsmen but also to check on diversity of its products. Under positioning in the market, Nike Inc has been able to position itself strategically across the globe in many countries(Zakrevskaya, Mastracci, 2013). The company operates in different countries hence has a global presence which is good for the company. The economic recession and depression will not have a major impact on the positioning of the company as it already has a global presence. However, it may have to look at other markets that are developing where the market may not be greatly affected by the changes in the global economy(MacEwan, Miller, 2011). Branding   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The other aspect of marketing strategy that may be affected by the negative economic changes in the global economy is branding. Nike Inc has been observed to have a strong brand that commands a huge market share as compared to other competitors(Lee, Ha, 2012). The branding of the company’s product will not be affected since the company has a fully established brand that is well known and has a great market share in sports. Impact on Consumer Behaviour   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Changes in the global economy, especially issues such as recession and depression in the economy will have an impact on the consumer behaviour and how they make their purchasing decisions; especially regarding the products of Nike Inc(MacEwan, Miller, 2011). Consumers depend on their income to purchase products and when the global economy faces issue such as recession and depression, their income is likely to be affected. Therefore, the consumers in this case will shy away from high-end products since they are expensive.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to the law of demand, when the price of an item is high, there are chances that the demand may decline. Income is a determinant factor hence the purchasing behaviour of the consumers will change with consumers seeking for more urgent needs such as food and clothing and other needs instead of spending their money on sportswear (Zakrevskaya, Mastracci, 2013). Therefore, Nike will be forced to seek alternative marketing strategy which will still appeal to the consumers such as offering of discounts and providing affordable products. Consumers during recession and depression will often seek for substitute products that can still function the same way as the primary product hence they will opt to purchase other types of clothing that can still perform the functions of Nike products. Growth Opportunities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The global economy is constantly experiencing growth which continues to create opportunities for many companies in the world, Nike Inc included, to grow and expand on their business. Nike Inc has potential for growth in various areas based on the technological developments which have continued to increase innovation and creativity (MacEwan, Miller, 2011). Furthermore, the many policies in various countries on business have been changed to open up borders for international trade in various countries across the world which means an increase in the potential market for the products of the company. The growth opportunities that the company has include the growing global market for footwear as well as the growing opportunity in online retail. Global footwear market   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Over the recent years, there has been tremendous growth that has been experienced in the global market on footwear which provides Nike with an excellent opportunity to grow its business (NIKE, Inc. SWOT Analysis, 2014). The company has a strong brand portfolio as well as strong marketing strategies which if properly managed will enhance the business. As mentioned, there has been a lot of reduction in trade barriers in many countries across the world through trade treaties which have opened up new markets especially bin developing countries.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The global market for footwear has grown over the years and in the year 2012; the revenue generated amounted to about $256.6 billion. The European markets as well as the Asian markets have also experienced growth over the years which provide a great opportunity for the growth of the company (Lee, Ha, 2012). The global footwear market is poised to grow a lot and hence Nike should take up the opportunity since there is a growing demand among consumers for footwear products that are comfortable. Online Retail   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The other growth opportunity that Nike Inc has is online retailing. Over the years, there has been a growing trend among consumers to make purchases online as a result of the technological as well as the development of the internet(NIKE, Inc. SWOT Analysis, 2014). Consumers over the recent past have been seen to prefer online purchasing which they consider to be affordable, efficient as well as convenient. Therefore, Nike Inc, through its website and creation of an online store for its products, can growth in the future (Larson, 2011). References DATAMONITOR: NIKE, Inc. (2012). NIKE, Inc. SWOT Analysis, 1-10. Groucutt, J., Forsyth, P., Leadley, P. (2004).Marketing: Essential principles, new realities. London [u.a.: Kogan Page. Larson, D. (2011). Global Brand Management Nikes Global Brand.ISM Journal OfInternational Business, 1(3), 1-14. Lee, K., Ha, I. â€Å".(2012). Exploring the Impacts of Key Economic Indicators and Economic Recessions in the Restaurant Industry.Journal Of Hospitality Marketing Management, 21(3), 330-343 MacEwan, A., Miller, J. A. (2011).Economic collapse, economic change: Getting to the roots of the crisis. Armonk, N.Y: M.E. Sharpe. NIKE, Inc. SWOT Analysis. (2014). NIKE, Inc. SWOT Analysis, 1-8. Nike: The Future Of Marketing. (2012). Marketing (00253650), 28. OnurTaÅŸ, B. K., CunedioÄŸlu, H. E. (2014). HOW CAN RECESSIONS BE BROUGHT TO AN END? EFFECTS OF MACROECONOMIC POLICY ACTIONS ON DURATIONS OF RECESSIONS.Journal Of Applied Economics, 17(1), 179-198. Parker, J. A. (2011).On Measuring the Effects of Fiscal Policy in Recessions.Journal OfEconomic Literature, 49(3), 703-718. Zakrevskaya, O., Mastracci, S. (2013). Differential Effects of the Great Recession by Household Type.Challenge (05775132), 56(6), 87-114. Source document

Amputation and Surgery in the 19th Century :: Victorian Era

Amputation and Surgery in the 19th Century Surgery and Amputation During this period a deep cut could lead to infection, and the only treatment for infections was amputation and cauterization. However, hospitals and medical instruments were hardly if ever sanitized, so one could often come out of the hospital worse than when one went in (Bloodwiki). It was not uncommon for a person to survive a surgery only to be set upon by diseases such as hospital gangrene and septicaemia (Youngson 29). Youngson describes hospitals as â€Å"dark and overcrowded, ill-run and insanitary. It was not uncommon to see in the same ward, at the same time, cases of, (let us say) typhoid fever, erysipelas, pneumonia, rickets, dysentery; nor was it uncommon to see two patients in the same bed† (Youngson 24). Anesthesia was not used in surgeries until 1846, so prior to that the patient was completely conscious when they operated on him or her, unless the patient passed out from pain. Patients were uneager to be cut into while they were awake: â€Å"Dragged unwilling ly or carried from the ward to the operating theatre by a couple of hospital attendants (in Edinburgh a large wicker basker was used for this purpose) the patient was laid on the operating table and if necessary strapped down† (Youngson 27). The tools used in surgeries can be seen here. Anesthetics Anesthetics were not used in surgery until October 16, 1846, in Massachusetts General Hospital (Youngson 51). The anesthesia was a inhaled gas known as ether. In 1847 a doctor by the name of James Simpson popularized chloroform as an alternative to ether. According to Simpson chloroform could do more with less, act faster and last longer than ether, is more pleasing to the senses than ether, and is cheaper (qtd. in Youngson 70). Chloroform also did not need an inhaling device like ether did; it could be placed on a piece of cloth and work just as well (Youngson 70). Antiseptics One of the leading surgeons of the time was also the first surgeon to use antiseptics in surgery. Joseph Lister believed that infections were a result of bacteria. He used various methods to fight the bacteria, constantly changing his methods over the years. He even went so far as to use vaporizing sprays in the surgery areas (Connor). His original method, developed in March of 1847, to keep a wound sterilized was to â€Å"[use] [carbolic acid] to clean a wound, and then [apply] a piece of lint, soaked in the acid, as a dressing, covered by a slightly larger piece of thin tin or sheet lead in order to prevent evaporation of the acid.

7p’s marketing mix Essay

The product is basically a smooth orange juice made with natural orange and is organic, with benefits such as it’s never sweetened, never concentrated, there are 11 juicy hand-picked oranges in every bottle ,there is 1 portion of fruit in every 150ml serving. (Also used in this report will be smoothie drinks and it will be part of the marketing mix) The product itself is part of the marketing mix because if the product is unique and offers quite a few benefits then it will help the marketers in selling it, also the fact that the product has what juice drinkers looking for, for example they will be looking for good taste, good health and part of their five a day including additional benefits such as a good source of vitamin c, all these factors help the product be the best it can be and help it sell in the shelves of supermarkets. Promotion The promotion of the juice is done in many different ways, one of the most used is advertising but their other forms of indirect advertising such as sponsorship are also methods of promotion. For innocent the promotion element was very important because they were unknown in the market because they were a new start-up so they marketed their product quite heavily and managed to get their product into a major supermarket which extended their reach nationally and enabled them to advertise on TV, newspapers and major banners on the highways. Eventually all this promotion helped them get to the ? 100million pound turnover that they have today. Over the years their promotion has helped them increase market share and compete with smoothie market leader â€Å"pj† Price The 3 founders of innocent found it surprisingly easy to break into major outlets even though their retail prices were as high as ? 2 for a small, 200 ml bottle. By 2002/2003 sales had risen to ? 10 million a year and the future looked very bright. Then things became a bit tougher. The smoothie market had been originated in Britain in 1994 by a company called ‘PJ’. Stung by Innocent’s success, in 2003 PJ Smoothies were promoted more heavily, stabilising their market leading position. Then the major supermarkets started offering own-label smoothies. With a Tesco’s own-label bottle at ? 1. 39, it would be much harder to charge ? 1. 99 so innocent had to fight on price with competitors and keep growing but they focused on justifying thus making it a very good product which helped it sell at the high end of the price graph. A pro of having a high price is people automatically assume it is a good brand and this help in the marketing because they are seen as quality providers in public so when innocent launch a cheaper alternative they will not find it difficult to sell to people with tighter budgets. People The people behind the brand are well known in the public, they are two former university students who after leaving university, Richard Reed, Adam Balon and Jon Wright decided to try their own business, selling fresh fruit smoothies. The idea started when they spent ? 500 on strawberries and bananas, they went to a festival and got feedback of their smoothies from the public, in the end they got amazing feedback and set up their business so it’s evident that the people behind the company are passionate about the business and have helped raise funds for the start-up and market the business, also they are famous for creating a very good environment to work in (image below) which helps the people in creativity and work productivity and this is a marketing edge which is used when innocent promote their products, they are very happy to publicise the work environment which innocent provides them. Physical The exterior appearance of innocent packaging is very attractive and overall the company projects a very attractive feel for the organisation, even the headquarter buildings of innocent are very well designed and the work place is very clean and attractive and this projects a very good image of the company and in marketing terms a very good proposition to the customer. The logo’s on bottles is very well designed and the graphic fruit images does not hinder in the marketing mix, the packaging delivers a very fresh and exciting look to the customers as much as the fruits themselves. Place The distribution channel is always very important because we all the marketing in the world if people can’t purchase your product then it pretty pointless so it’s vital that innocent are available in a lot of stores, they are available in tesco, asda and Sainsbury’s and together these stores have 80% of market share in the UK so in essence they are very well placed and this gives them a marketing advantage. Process Also important is the process in which the apple goes from field to factory, from factory to store and this logistical side of the equation is important because it’s great to be selling to Tesco, you have to be able to deliver the top quality product promised. So innocent have farms where they produce the fruit also they buy in fruit and transport the products to their production faculty where the smoothies are made and packaged thereafter they are delivered to supermarkets nation-wide, this process helps them get products into place and products to customers quick and effectively. Conclusion During this process of writing this marketing mix, I have realized that the marketing mix is inter-linked and each part works with another, so the promotion work with the price and the people and so on so forth, so in terms of innocent they are covering the marketing mix quite well.

Animal Research as an Integral Part of Society

As Doctor Zola-Morgan stated in a speech to animal right activists, â€Å"I†ve seen the impact of the animal rights movement. I believe this is an attack on science of the worst kind. If we allow it to prevail it will take us back to the dark ages.† Too much of the public has come to think of medical researchers as â€Å"tormenters rather than healers.† The good is overlooked and the bad is exploited. Although many people think that animal research is morally wrong, animal research should continue because it is critical to continued progress in human health and alternatives to research animals are not available. Animal rights activists feel that animal research is immoral. They do not see where we as human beings see or feel that we are the dominant species. They often assert that research with animals causes severe pain and that many research animals are abused. The activists do not feel the need to put the animals through such pain. Many of the experiments are replicated also which causes an unneeded demand for animals to perform experiments. Experiments which have already been proven are still being experimented with. However, animal research is an integral part of today†s society when thinking of how much progress we have gained in human health with the use of animal experimentation. To date some forty-one Nobel prizes have been awarded to scientists whose achievements depended on laboratory animals. Vaccines against polio, diphtheria, mumps, measles, rubella, and smallpox would not have been possible without such experiments. There also would not be such important techniques such as open heart surgery, brain surgery, coronary bypass, microsurgery to re-attached limbs, organ transplants, and correction of congenital heart defects. The list goes on about the medical advances that required animal research. Insulin to control diabetes and medications important in the management of asthma, epilepsy, arthritis, ulcers, and hypertensions are a few more to add to the list. To take animal research away would also be to halt our society†s advancement of more procedures and more medicines to enhanc he better living of humans. In addition, there are no alternatives to animal experimentation that can give the same results that it can. In certain research investigations, cell, tissue, organ cultures, and computer models can be used at least in the preliminary phases of the investigation. However, in many experimental situations, culture techniques and computer models do not capture the â€Å"physiological complexity† of the whole animal. Some examples of where animals are necessary in research include the development of a vaccine against HIV and improvement of methods to relieve mental stress and anxiety. These challenges can only be addressed by research with animals. Computer models and cultures cannot get the whole body effect of an experiment. Humans are the only alternatives to animals for this and when faced with this alternative, most people prefer the use on animals as the research model. Animal research is necessary to maintain our society†s well being. Many people think it is morally wrong but when the advantages are considered with the disadvantages, the good outweighs the bad. Animal Research is necessary to continued progress in human health. If other methods were available they would be given a fair chance but for now only animal experimentation works best. If all of the advances in human health were taken away our society would still be in a primitive age. Animal research has taken us out of that age.

The Complete Guide to a Geology Essay Writing

The Complete Guide to a Geology Essay Writing Students will often be required to complete essays in the course of their careers. It can be intimidating or frustrating when a student does not understand how to complete an essay that can be appealing to the target audience. There is no need to worry as essays are quite simple and easy to write compared to other types of geology papers, such as term papers, research papers, and reports. However, there are some basics that students need to know in order to write an essay that is logical, flowing, and easy to comprehend. There is a high possibility that you cannot impress the audience if you do not follow these basic elements. That is why professors provide students with guidelines on how to complete various types of papers. Writing assignments, and in this case, essays provide an effective way of testing how students can link various concepts that they have learned in class. For example, the professor might want to seek whether you have grasped important ideas on the sequence of events that lead to the formation of a tsunami. A student who is able to connect the concepts shows that he or she can have wider perspectives about many different geologic processes. It is important to consider these aspects when planning and writing an essay so as to meet the expectations of your professor. This step-by-step geology essay guide can help you in the process of writing an appealing geology essay, from choosing the right topic to proofreading and referencing. Choosing a Topic for a Geology Essay: 5 Characteristics of a Strong Title The field of geology is wide and it is not possible to cover all concepts in a single essay. Hence, students have to choose a topic that can be covered comprehensively. The topic should not be too wide to the extent that it might not be possible to cover all ideas in a single essay. A topic such as â€Å"The Impact of Mineral Mining and Processing on the Environment† is a wide topic for an essay. The topic can be narrowed down into â€Å"The Impact of Oil Mining on Underground Water.† However, students might wonder how they can reach the most suitable topic. Here are some of the important geology essay tips that can help students during the process. Students should read through and understand instructions offered by a professor. They should cover all the materials in the syllabus and conduct online research where appropriate. If the instructor has asked for a specific topic for the essay, the student needs to focus on that topic. Moreover, they should understand whether there are specific points that should be covered in the essay. They should not stray away from these requirements. In case the instructor needs you to come up with your own topic, you should ensure that the selected topic is narrow enough to be covered within the limitations of the assignment. It is vital to stay open-minded and critical when brainstorming ideas for an essay. They can be obtained from a variety of sources, such as geology books, journal articles, research papers, etc. Taking into account all the previous points, you should be able to select the most suitable topic for the essay. They will now be ready to move to the next step and start planning the essay. Examples of possible geology essay topics: Environmental Effects of Coal Mining in Northeast Wyoming; Impact of Volcanic Activities in Hawaii; How to Undertake an Effective Landslide Risk Assessment; Effects of Groundwater Abstraction on Wetlands; How to Restore Self-sustaining Coastal Ecosystems. Getting Down to Writing: The Essential Steps Our Writers Also Make So, when the topic is chosen, the next step is to plan the essay. This step is generally focused on providing an overview of the main ideas. Otherwise, poor planning will lead to an essay that is incoherent and pointless. Students are recommended to be careful with this stage as it sets the foundation. At this point, they should pick an appropriate title and write a concise thesis statement. A Title for the Essay The title of an essay should be very specific, which means that students might have to refine the title of the topic that they choose. However, the same wording can be used in case it meets the requirements of an effective title. Although the title should be brief, it needs to be representative of the information in the essay. Word order is critical in conveying the intended meaning of the title. An example of a suitable title is â€Å"The Social and Economic Effects of Volcanic Eruptions in Hawaii.† This title is specific as it clearly shows that the reader should expect the essay that is limited to the social and economic issues. Selecting Suitable Sources to Support the Main Ideas After picking the title, students should focus on identifying sources that will be used to support the ideas that will be presented in the paper. For an academic essay, it is important to select sources from credible and reliable sources. Some of these sources include peer-reviewed journal articles, books, mainstream news media, government websites, etc. The sources should be relevant to the topic and contain information that is current and appropriate. Students should be able to extract ideas from these sources and understand how they will be linked to support the topic. A combination of ideas from the selected sources will result in the formulation of an appropriate thesis statement. Write a Concise Thesis Statement The thesis is considered a foundation of an essay as it presents a summary of the ideas that the author is presenting. It is important that you choose the strongest ideas that can be used to support the chosen topic. It is vital to note that these are ideas that will support the essay based on the evidence obtained from outside research. A thesis statement should not only provide a narrow focus on the topic but also the concepts that the essay will present. An example of a thesis statement is â€Å"The volcanic eruptions in Hawaii have led to the displacement of people, damage to property and infrastructure, and deposition of lava on the landscape.† This is a clear thesis that shows the main ideas that will be discussed in the essay and supported by outside research. The statement should be included at the end of the first or introductory part of the essay. Once all the elements are defined, a student should be ready to write the initial draft based on the outline provided in the following section. Meet the General Format for the Essay and the Instructor’s Demands At this point, students should have acquired all the vital skills that are needed in the writing of an effective geology essay. Since they have a clearly defined topic, this is the time you should put the ideas down using an appropriate essay format. The structure of an essay is quite similar to other types of papers as its main components include the introduction, main body, and conclusion. The content that is presented under each of the three elements is what differs. The outline presented below offers a detailed analysis of each segment. Introduction The introduction part of a geology essay is important as it can influence the audience to read the entire essay. Hence, it is a responsibility of the student to create a compelling introduction that can hook the reader. In other words, the introduction should orientate the reader to the idea of the essay in a manner that will capture his or her interest. After grabbing the reader’s attention, the introductory part should define the focus or purpose of the essay. These are statements that can enable the reader to understand the relevance of the essay. Hence, it is vital for the student to provide some background information about the topic. This is followed by information that offers an outline of the purpose of the essay. The final part of the introduction is the thesis statement, a brief summary of the objective of the essay. The formulation of a thesis was discussed in the previous section. Main Body The main body of the essay contains a series of paragraphs that are used to communicate the main ideas indicated in the thesis statement. Actually, the paragraphs should be a direct reflection of the statement. It would be important to balance the number of words in each paragraph and ensure that the entire essay remains within the word limit. Otherwise, exceeding the recommended limit can result in downgrading. Each paragraph should have three important components, including topic sentence, supporting details, and concluding the sentence. The topic statement introduces the main idea discussed in the paragraph. The supporting details are the concepts supporting the claims or ideas in the topic sentence. The supporting information is usually obtained from external sources that are relevant to the topic. The final part of a paragraph is the concluding sentence that provides a summary of the ideas discussed in the paragraph. All these components should be connected in a coherent manner and use appropriate transitions between paragraphs. Conclusion The conclusion is the last part of a geology essay and offers a summary of the main points and how they can be perceived in the larger sense. For example, it can show the implications of the entire idea or issues that are yet to be addressed. Besides, the conclusion can suggest the next steps after the thesis statement is discussed and proved. The information offered in the concluding sentence should enable the reader to reach a logical conclusion about the issue. Generally, the conclusion needs to repackage the thesis and assist the reader to recall the journey through the essay. The last sentence of the essay should be captivating to make the audience want to read the essay again. Moreover, this part of the assignment is to make the reader remember the main concepts of the essay and relate them to the bigger picture. Overall, this section should restate the thesis and close with a broad general statement related to the topic. Finalizing the Essay: Help Your Essay Stand out from the Crowd Proofreading The first draft of the essay can contain errors that might not be apparent during the writing process. It is an important process that can lead to the elimination of errors and ensure that everything is properly written and organized. It is not advisable to start proofreading immediately; it might not be possible to have the right amount of concentration to notice all the mistakes. A student should put the work aside for at least a day. In this case, proofreading would be more effective. Do not turn in the first draft make sure you have determined the grammar, stylistic, punctuation, and spelling errors. Besides, it is also important to remove unnecessary or repetitive words that make your paper difficult to read. Check the flow of ideas and ensure that they are connected in a smooth and logical manner. Referencing Referencing is vital for any information that is borrowed from external sources. As indicated previously, academic papers need credible and reliable sources of information. Students should avoid copying information directly from the sources. Instead, they should paraphrase it and apply the concepts. They should not just restate the information but integrate the ideas into the overall flow of the essay. It is important to avoid plagiarism as it can lead to a disciplinary action. The use of direct quotes should be limited; ask your instructor concerning the extent to which these quotes can be applied. In general, academic essays should have less than 20 percent of the cited information. Mind that all the citations in the text should have corresponding references at the end of the paper. References: OBrien Moran, M., Soiferman, L. (2013). A students guide to academic writing. Toronto: Pearson Canada. Pritchard, L., Roberts, L. (2006). The mature students guide to higher education. Maidenhead, England: Open University Press. Ravelli, L., Ellis, R. (2005). Analysing academic writing. London: Routledge. Soles, D. (2003). Writing an academic essay. Taunton: Studymates. Warburton, N. (2007). The basics of essay writing. London: Routledge.

Ancient Olympics Origins and History

Ancient Olympics Origins and History Like so much of ancient history, the origins of the Olympic Games held in Olympia, a district in Southern Greece,  are shrouded in myth and legend.  The Greeks dated events from the first Olympiad (the four-year period between games) in 776 B.C.- two decades before the  legendary founding of Rome, so the founding of Rome can be dated Ol. 6.3 or the third year of the 6th Olympiad, which is 753 B.C.E. The Origins of the Olympic Games Conventionally, the ancient Olympic games began in 776 B.C.E., based on records of stade-length races. The victor of this first Olympic game was Koroibos of Elis, in Southern Greece. However, because the Olympics originated during an era that is not well-documented, the actual date of the first Olympics is disputed. The origins of the ancient Olympics interested the ancient Greeks, who told conflicting, history-laced, mythological aitia (origin stories). The House of Atreus Theory One Olympic origins story is connected with one of the early members of the tragedy-ridden House of Atreus. Pelops won the hand of his bride, Hippodamia, by competing in a chariot race against her father, King Oinomaos (Oenomaus) of Pisa, in Elis. Oinomaos was the son of Ares and the Pleiad Sterope. Pelops, whose shoulder Demeter had once had to replace when she accidentally ate it, conspired to win the race by replacing the kings chariots lynch-pins with ones made of wax. These melted on the course, throwing the king from his chariot and killing him. After Pelops married Hippodamia, he commemorated his victory over Oinomaos by holding the first Olympic Games. These games either expiated his killing or thanked the gods for the victory. According to historian Gregory Nagy, Pindar, in his first Olympian Ode, denies that Pelops served his son to the gods at the infamous feast where Demeter absent-mindedly ate a shoulder chop. Instead, Poseidon abducted Pelops son and repaid Pelops by helping him win that chariot race. The Hercules Theory   Another theory on the  origin of the Olympic games, also from Pindar, in  Olympian X, attributes the Olympic games to the great Greek hero  Hercules  (Hercules or Heracles), who held the games as a thank offering to honor his father,  Zeus,  after Hercules had exacted revenge on King Augeus of Elis. Foolishly, Augeus had defaulted on his promised reward to Hercules for cleansing the stables. The Cronus Theory Pausanias 5.7 says the Olympic origins lie in Zeus victory over Cronus. The following passage elaborates this and also explains musical elements in the ancient Olympics. [5.7.10] Now some say that Zeus wrestled here with Cronus himself for the throne, while others say that he held the games in honor of his victory over Cronus. The record of victors include Apollo, who outran Hermes and beat Ares at boxing. It is for this reason, they say, that the Pythian flute-song is played while the competitors in the pentathlum are jumping; for the flute-song is sacred to Apollo, and Apollo won Olympic victories. A common thread of the stories about the origins of the Olympic games is that the games were instituted following a personal or competitive victory and were intended to honor the gods. When Did the Games Stop? The games lasted for about 10 centuries. In  391 C.E. the  Emperor Theodosius I  ended the games. Earthquakes in 522 and 526 and natural disasters, Theodosius II, Slav invaders, Venetians, and Turks all contributed to destroying the monuments at the site. Frequency of the Games The Ancient Greeks held the Olympics every four  years starting near the summer solstice. This four-year period was known as an Olympiad and was used as a reference point for dating events throughout Greece. Greek poleis (city-states) had their own calendars, with different names for the months, so the Olympiad provided a measure of uniformity. Pausanias, travel writer of the second century A.D, writes about the impossible chronology of a victory in an early footrace by reference to the relevant Olympiads: [6.3.8] The statue of Oebotas was set up by the Achaeans by the command of the Delphic Apollo in the eightieth Olympiad [433 B.C.], but Oebotas won his victory in the footrace at the sixth Festival [749 B.C.]. How, therefore, could Oebotas have taken part in the Greek victory at Plataea [479 B.C.]? A Religious Occasion The Olympics were a religious event for the Greeks. A temple on the site of Olympia, which was dedicated to Zeus, held a gold and ivory statue of the king of the gods. By the greatest Greek sculptor, Pheidias, it stood 42-feet high and was one of the seven  wonders of the Ancient World. The Rewards of Victory Representatives of each polis (city-state) could attend the ancient Olympics and hope to win a victory that would confer great personal and civic honor. So great was the honor that cities considered Olympic victors to be heroes and sometimes fed them for the rest of their lives. The festivals were also important religious occasions and the site was more a sanctuary to Zeus than a city proper. In addition to competitors and their trainers, poets, who wrote victory odes for the winners, attended the games. An Olympic victor was crowned with an olive wreath (laurel wreath was the award for another set of  Panhellenic games, the Pythian games at Delphi) and had his name inscribed in the official Olympic records. Some victors were fed for the rest of their lives by their city-states (poleis), although they were never actually paid. They were considered heroes who conferred honor upon their hometowns. It was  sacrilege to commit a crime, including accepting payment, corruption, and invasion during the games. According to Emeritus Classics Professor Matthew Wiencke, when a cheating competitor was caught, he was disqualified. In addition, the cheating athlete, his trainer, and possibly his city-state were fined- heavily. Participants Potential participants in the Olympics included all free Greek men, except certain felons, and barbarians, during the Classical Period. By the Hellenistic Period, professional athletes competed. The Olympic games were male-dominated. Married women were not allowed to enter the stadium during the games and might be killed if they tried. A priestess of Demeter was present, however, and tere may have been a separate race for women at Olympia. Main Sports The ancient Olympic sporting events were: BoxingDiscus (part of Pentathlon)Equestrian EventsJavelin (part of Pentathlon)JumpingPankrationPentathlonRunningWrestling Some events, like mule-cart racing, loosely, a part of the equestrian events, were added and then not too much later, removed: [5.9.1] IX. Certain contests, too, have been dropped at Olympia, the Eleans resolving to discontinue them. The pentathlum for boys was instituted at the thirty-eighth Festival; but after Eutelidas of Lace-daemon had received the wild olive for it, the Eleans disapproved of boys entering for this competition. The races for mule-carts, and the trotting-race, were instituted respectively at the seventieth Festival and the seventy-first, but were both abolished by proclamation at the eighty-fourth. When they were first instituted, Thersius of Thessaly won the race for mule-carts, while Pataecus, an Achaean from Dyme, won the trotting-race.Pausanias - Jones translation 2d cen

Major case study Research Paper Example | Topics and Well Written Essays - 2000 words

Major case study - Research Paper Example It has experienced a rapid and dramatic growth in recent year’s world over and is closely connected to eco-tourism along with sustainable-tourism. 1.1 Introduction Wildlife tourism is defined as trips to places with the sole reason of viewing the fauna. According to the definition, it shows that wildlife tourism comprises of different niche markets such as birds watching, exploring marine life like how crocodiles live, swimming and feeding habits of big water mammals such as whales and others. This type of tourism is based upon the animals that are not domesticated. The viewing of animals takes place in different locations; these include animals’ natural habitat or environment where they live. Tourism involves actions that are termed as non-consumptive, these include taking photographs, looking at the places and observing eating procedures, also participating in events that involve game hunting and catching the animals by use of traps, as well as recreational fishing. W ildlife tourism can involve tours, experiences accessible in association with the accommodation of tourists, attractions at fixed sites, or it can come about as unguided meeting by independent travelers (Spenceley, 2012, pp. 85-88). 1.2 Stakeholders in wildlife tourism Wildlife tourism has several stakeholders. The first stakeholders in this sector are the visitors. They have an expectation of accessing experiences that are of affordable high quality. These experiences include interesting activities of wildlife watching and guided excursions. Some tourists would like to have opportunities to familiarize themselves with the local culture through interacting with the people inhabiting those areas (Benson, 2001, p. 132). Another set of stakeholders in the tourism industry includes private and public sectors, such as travelling and bringing together industrial associations. This ensures that there is development in the wildlife sector. They also ensure the individual operators get maxim um short term profits. The third stakeholder is the host and the indigenous community. The indigenous community improves minimal negative social effect of this sector. While capitalizing on profits from the local area, they ensure that there is no disruption on the local wildlife (Lovelock, 2007, pp. 152-156). Another role they play is trying to protect the environment together with the livelihood assets, at the same time minimizing the disturbance that might be encountered by the community, hence, disturbing the culture. It has the capability of adding tourism-related benefits, such as improving the condition of living, creating job opportunities for the locals, improving the infrastructure with the local business opportunities, and this will stimulate revenue generation (Sosinski, 2011, p. 88). Wildlife managers in public plus private sectors are other stakeholders whose sole duty is the conservation, NGOs protection of wildlife habitats, biodiversity, generation of revenues, comi ng up with awareness programs through wildlife tourism so that the locals will understand why the environment should be conserved. They should also show the government, general public and local people the importance of conserving the environment. They make use of tourism in the support of goals of conservation (Newsome, Ross, & Moore, 2005, p.256). The government agencies are a stakeholder