Wii Case

Problem Statement gross sales of the Nintendo Wii have been much full(prenominal)er than ab initio forecast. As the 2007 holiday season approaches, Nintendo does not have enough capacity to fill up demand. The paucity will negatively stupor profit and potentially cause at sea foodstuff share. The immediate issue is adjusting the selling strategy to handle the result short age and minimize the negative foodstuff effect. federal agency Analysis BACKGROUND Nintendo was initially founded in 1889 as a card company. The club moved into the electronic entertainment patience in late 1970.Nintendo went on to drum out its own menage console in the 1980s which was an instant success, subsequently predominate the video games market in home video games consoles and handheld consoles. In impudently-fashioned years, Nintendo has met fierce competition from Sony and Microsoft. This competition resulted in Nintendos market share dropping from 80% in 1992 to a unhopeful of 16% in 2003. Nintendo realized that markets, competition, and overlap life cycles were changing at a fast pace, and most of the profits were loss to the innovators.In order to win covert market share, Nintendo has developed an innovative new game console named the Wii. OBJECTIVE The current objective for Nintendo is to effectively develop a marketing strategy to manage point of intersection sales through the 2007 holiday season. The considerable term objective for Nintendo is to maintain its market leader status, communicate customers needs in an effective dash and fulfill customers expectations. S. W. O. T. abstract Strengths Offer differentiated products from its competitors In 2006, Nintendo won more awards than other company, including Best of exhibit award, and Best Hardware award more(prenominal) competitively priced ($249) than its competitors while still earning a profit ($50) as the Wii console is chintzy to produce Brand name wisdom (short, simple, easy to read and re member, world-widely understood, and revelatory of product benefitsii images gathering masses to play) Strong support from game evelopers to pouch more resources to the development of Wii title unending media coverage from newspaper headlines drew trouble to the Wii console Weaknesses Nintendo lost signifi natest market share after it r severallyed its peak of success Inability to keep up supplies with international market demand Does not digest extreme high definition and videodisc/Blue-ray capability Negative media-individuals had injuries due to the controllers move out of users hands Opportunities A upstart movement in society towards better lifestyles. Wii meets the demand by incorporating physical movements when play the game There are scarcely two competitors which directly compete against each other with graphics, leaving room for Nintendo uses a different selling feature capableness market for video game consoles for non-traditional age groups (casual gamers an d non-gamers) over age of 35 Threats Consumers aptitude turn to competitors product to satisfy their wants due to the Wii shortage riddle Sony and Microsoft may offer more cute deals to fight back for market shares interchange is a significant threat and can occur within the existing competitors. shutdown Nintendo offers an innovative product that offers good abide by to consumers. The threats from competitive brands are high. However, Nintendo is offering a unique product which is in high consumer demand.